Mission
To transform the global landscape of employment by empowering East African talent with world-class opportunities.
Fostering a mutually beneficial bridge between African innovation and the UK tech industry.
Vision
A world in which where you were born, does not limit where you can work.
We believe in building better businesses for better lives. This is a world in which exploitative and outdated outsourcing has no place. We don’t want people to have to leave their homes and their communities for a shot at a better life. We are all for global movement, but we want a world where that is a conscious choice, not a necessity.
This is the true future of work: an inclusive global workforce that thrives on diversity, innovation, and equal opportunities for all.
This is tech without borders.
Values
Borderless Opportunity
We believe that no matter where you are born, you deserve the chance to shoot for the same opportunities as those born elsewhere.
Equality
We believe that no matter how you look, how you speak, or where you come from, you should be treated just the same as someone who differs from you in every way.
Ubuntu (Zulu - “I am because you are”)
We believe in connection; the connection between continents, the connection between peers, the connection between individuals and their communities. We build in a way to enhance true connection.
Nyota (Swahili - ‘star’)
We believe in finding stars. This doesn’t always mean the most obvious candidate. It means the curious, continuous learners, with growth mindset and grit a plenty, who have outperformed their peers in one way or another. We are always looking out for these stars, providing them with opportunities they may have never imagined possible, but which they are fully deserving of.
Founding Principles
We are constantly self-optimising, looking to the best of the best in every field to learn and grow. From the All Blacks to Michael Jordan, Oprah to Ram Dass, from psychology to longevity, we’ve studied what great looks like.
We challenge ourselves to have a Growth Mindset and Grit in everything we do. We believe in finding the best of the best and rewarding them with radical flexibility and autonomy. Flow states, positive psychology and goal setting all help us maximise the impact we have. And a deep understanding of physiology, supplemented by biometric data, empowers us to make sure we are achieving sustainably.
